You’ve heard and read the story….’It started in a bar in Fitzroy in 2004, two mates talking about the fashion trends that hadn’t returned…and the moustache was one…’
In case you hadn’t heard of how the biggest men’s health movement of our time had started, to date raising over ZAR 4 Billion since inception and investing into over 831 programmes, you’ve probably not been called a Mo Bro or Mo Sista, or joined 1 of the over 4m people globally who have signed up to participate in this annual campaign since 2004, which prides itself on “Changing the Face of Men’s Health” each November.
The culprit, the Moustache, or mo – whether the boxcar, the wisp, undercover brother or Rock star – it’s become a symbol of men’s health and the Movember campaign on the faces in 21 countries over the past 12 years.
A ‘mo’ for the month
This Movember, we’re paying homage to the moustache, during a trend where top-knots and beards are common place, it’s the ultimate sacrifice in the face of men’s health – the beard sacrifice, and as the moustache has proven to achieve with over 1.7 billion conversations generated around Men’s Health and has become the equivalent of the ‘pink ribbon’ to breast cancer.
While it takes a brave man to grow a beard, it takes a braver man to give up his beard in the name of men’s health – and as the Movember rules state, start 1 Movember clean shaven, and groom and grow a mo for the month.
Whether you have been growing your beard for years or recently joined the trend for the follicley-blessed, by making the change from beard-growing to moustache-growing for the month.
The act of sacrificing your beard, and refining your upper lip, creates much needed conversation around the often ignored issues of men’s health.
Read the full article here.